Red Label

Red lable The Walker family used their encyclopedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? Red Label became the world’s favorite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker empire, and the brand that defined the whisky business.UnderTheLabel’s TakeJohnnie Walker Red Label is, simply put, the world’s most popular variety of whiskey. Priced competitively and marketed for mass consumption, Johnnie Walker say it’s “highly versatile and with universal appeal.” They recommend mixing with ginger ale or soda water with ice. We agree. It’s fitting to grab a bottle of Red Label for your next get together with the intention of mixing it with, well, just about anything. Just don’t expect your guests to be dazzled by your selection, and don’t serve it neat thinking it’s going to compete with Black Label or Blue Label. Take it for what it is, and enjoy.